Effective Communication in Organizations: From Types to Strategic Impact

This course introduces students to the principles of internal and external communication as well as organizational communication strategies. It explores how effective internal communication fosters collaboration, transparency, and trust among employees and departments, while external communication ensures positive relationships with customers, suppliers, institutions, and the wider public. Students will also learn how organizations design and implement strategic communication plans, including message development, audience analysis, crisis communication, and the use of modern tools and technologies. By combining these three aspects, the course provides learners with a comprehensive understanding of how communication supports organizational culture, strengthens professional relationships, and contributes to long-term success.